JAAP VAN ZWEDEN / STRATEGY / BRANDING / WEB DESIGN AND BUILD
In September 2019, internationally acknowledged conductor Jaap van Zweden was appointed the role of Musical Director of The New York Philharmonic Orchestra.
It was an appointment that required a comprehensive and personal website that would introduce him to and inform journalists. Additionally, it had to offer existing fans, as well as newly interested folk, a complete information base of Jaap's career.
Jaap is a man of the people. He is upbeat, driven and with a good sense of humor. Classical music may lean to the more formal side and with this website we strived to really let his identity shine through. The design is clear, transparent and gives a good impression of Jaap's personality as well as his professional career.