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FlowerTicker is an online B2B flower trading platform which provides daily price and volume information of wholesale flower markets.


The client’s brief was to realise ‘FlowerTicker’s’ brand identity from the ground up, and for it to reflect flower market dynamics.


The brand title on the lower case 'i' has been removed and placed within the lower case 'o' to reflect movement whilst keeping it integral and the identity modern.


The perishable nature of flowers means that this market is fast-moving and with many different kinds of flowers on offer, a complex one.


Market movements can be a difficult concept to grasp. Together with the client, we created a presentation that gets complex information across accurately.


No more than six colours and simple illustrations are utilised to clarify the written text across all communications.